Burberry x The Standard

Burberry and The Standard unite for a creative collaboration celebrating effortless style and coastal escape.

The partnership transforms select Standard Hotels, including locations in London, New York, and Malibu, into immersive Burberry experiences featuring seaside hues, relaxed textures, and contemporary British design.

Guests can explore curated spaces with Burberry’s signature checks and marine-inspired details that reflect the rhythm of the coast — timeless, natural, and refined. From poolside cabanas to coastal cocktails, the collaboration blurs the line between fashion, travel, and lifestyle.

It’s a fresh interpretation of modern luxury rooted in freedom, individuality, and the ease of ocean living.

Burberry brings its heritage craftsmanship to The Standard’s playful atmosphere, creating a destination that feels both classic and new.