The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 01
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 02
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 03
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 06
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 05
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 04

“The Louis” Sets Sail in Shanghai: Louis Vuitton’s Cruise-Shaped Flagship Redefines Experiential Luxury
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In a striking testament to its travel heritage, Louis Vuitton has unveiled “The Louis,” a 30-meter-tall, cruise ship–inspired pop-up boutique at Shanghai’s HKRI Taikoo Hui. Emblazoned with shimmering LV monograms and a stylized anchor, the architectural marvel evokes both voyage and voyageur—aligning with Shanghai’s legacy as China’s “Gateway to the East”. Inside, visitors can immerse themselves in the brand’s story through multi-sensory exhibitions: Trunkscape’s rotating nature tableaux, Visionary Journeys by Shohei Shigematsu, trunk-making workshops, a fashion gallery—and even a café on the third deck. Spanning 1,200 m² across three decks, it offers an immersive odyssey through Louis Vuitton’s craftsmanship and cosmopolitan spirit—all free to explore.

In a strategic pivot during a soft luxury market, “The Louis” prioritizes emotional engagement over transactional retail, showcasing a new chapter in luxury’s experiential evolution .

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