The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 01
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 02
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 03
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 06
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 05
The Louis Sets Sail in Shanghai Louis Vuittons Cruise Shaped Flagship Redefines Experiential Luxury 04

“The Louis” Sets Sail in Shanghai: Louis Vuitton’s Cruise-Shaped Flagship Redefines Experiential Luxury
401
Learn More

In a striking testament to its travel heritage, Louis Vuitton has unveiled “The Louis,” a 30-meter-tall, cruise ship–inspired pop-up boutique at Shanghai’s HKRI Taikoo Hui. Emblazoned with shimmering LV monograms and a stylized anchor, the architectural marvel evokes both voyage and voyageur—aligning with Shanghai’s legacy as China’s “Gateway to the East”. Inside, visitors can immerse themselves in the brand’s story through multi-sensory exhibitions: Trunkscape’s rotating nature tableaux, Visionary Journeys by Shohei Shigematsu, trunk-making workshops, a fashion gallery—and even a café on the third deck. Spanning 1,200 m² across three decks, it offers an immersive odyssey through Louis Vuitton’s craftsmanship and cosmopolitan spirit—all free to explore.

In a strategic pivot during a soft luxury market, “The Louis” prioritizes emotional engagement over transactional retail, showcasing a new chapter in luxury’s experiential evolution .

Goes along

You might also like
443870819
Travel Destinations

Nobu First Boutique Hotel and Restaurant in Greece

Discover unparalleled luxury at Nobu Hotel Santorini, a stunning resort perched on the cliffs of Ime…
789
Where to stay in siargao nay palad hideaway
Travel Destinations Resorts & Hotels Journal Blog

Where to Stay in Siargao: Top Resorts and Hideaways for Every Traveler

Choosing where to stay in Siargao can shape the entire rhythm of your trip. The island has evolved f…
592
Four Seasons Resort Maldives at Landaa Giraavaru Luxury in Baa Atoll 10
Travel Destinations Resorts & Hotels

Four Seasons Resort Maldives at Landaa Giraavaru: Luxury in Baa Atoll

Set within the UNESCO Biosphere Reserve of Baa Atoll, Four Seasons Resort Maldives at Landaa Giraava…
490
Where to stay in coron palawan club paradise palawan
Travel Destinations Resorts & Hotels Journal Blog

Where to Stay in Coron, Palawan for Every Kind of Traveler

Choosing where to stay in Coron, Palawan can be a challenge — and a rewarding one. This northern gem…
3826
Best cruises for honeymoon viking cruises
Travel Destinations Cruises & Expeditions Journal Blog

The Best Cruises for Honeymoon: Top Lines and Destinations for Every Couple

Choosing the right cruise for your honeymoon can define how you remember your first journey together…
1297
Over Yonder Cay Exumas The Bahamas 09
Travel Destinations Coastal Living Shelter

Over Yonder Cay: Exumas, The Bahamas

Set in the Exuma chain of The Bahamas, Over Yonder Cay is a 72-acre private island retreat designed …
370