Jacquemus Takes Over Monte‑Carlo Beach Club: A Riviera Reverie

This summer, Monte‑Carlo Société des Bains de Mer invites you to indulge in Jacquemus’s sun‑drenched takeover of the iconic Monte‑Carlo Beach Club. From now until October 7, 2025, the legendary pier and Pool Café are renewed in the designer’s signature palette—banana yellow, coconut milk white, and graphic black stripes—inspired by his “La Croisière” collection launched in Paris this January.

The transformation includes chic sunbeds, umbrellas, towels, and café furnishings that blend high fashion with Mediterranean ease, capturing “light‑hearted glamour of summer in Côte d’Azur”. Two exclusive Jacquemus boutiques open on site—evoking the designer’s Provencal muse with Renoir and Matisse artworks, sumptuous books, and curated décor.

This collaboration amplifies Monte‑Carlo Beach’s ongoing metamorphosis—from the Michelin‑starred Elsa restaurant to new padel courts and refreshed pool decks—with a seamless fusion of timeless elegance and joyful, modern sophistication.